94% FAIL.
6% DON'T.
The only AI trained specifically on trade show success.
“Most companies waste 200+ hours planning each trade show. The Six does it in 60 seconds.”
14-day free trial · No credit card · Quarterly billing
The Industry Is Broken.
94% of marketers believe their company fails to convert trade show leads. The data backs them up. Most exhibitors are burning cash, wasting time, and leaving leads to die in a spreadsheet.
Manual planning, spreadsheet chaos, no templates. Your team reinvents the wheel every time.
Your booth cost $40K. Your team collected 300 leads. Then nothing happened. Sound familiar?
That's before travel, hotels, swag, and labor. One missed follow-up can cost more than the booth itself.
Three Steps. Sixty Seconds.
Tell Us Your Show
Enter your show name, dates, goals, budget, and team size. Takes 90 seconds. The AI already knows 2,000+ trade shows by name.
AI Builds Your Plan
In under 60 seconds, The Six reverse-engineers a complete timeline. Tasks, deadlines, marketing campaigns, checklists — the entire operation, generated for your specific show.
Your Team Converts
Execute the plan. Track progress. The Six handles follow-ups, ROI reporting, and post-show analysis. Your team focuses on conversations, not logistics.
Four Stages. One Platform.
Every feature feeds data to SixAI. The more shows on the platform, the smarter it gets. Your competitive advantage compounds.
The Foundation
AI Show Planner. Complete timeline in 60 seconds. Checklists, marketing calendar, team assignments.
- AI-generated show timeline
- Smart checklists by role
- Marketing campaign calendar
- Budget tracker
The Engine
Marketing Funnel that actually works. Pre-show email sequences, social campaigns, press outreach — all AI-written.
- Email sequence generator
- Social media calendar
- Press release drafts
- Lead magnet builder
The Marketplace
Vendor sourcing, restaurant AI, premium concierge. Everything your team needs beyond the booth.
- Vendor & booth sourcing
- Restaurant AI recommendations
- Premium concierge service
- Travel coordination
SixAI — The Brain
Purpose-built intelligence trained on thousands of shows. Not a generic LLM. A model that understands trade show success at a molecular level.
- Trained on platform-wide show data
- Predictive ROI modeling
- Personalized recommendations
- Cross-show pattern analysis
- Real-time advisor during shows
SixAI Isn't Another Chatbot.
Every show planned on The Six feeds data into SixAI. Timelines, budgets, marketing performance, follow-up conversion rates — all anonymized, all aggregated. By month five, SixAI doesn't just plan your show. It predicts what will work, warns you what won't, and tells you exactly when to act. This is the moat.
This Is The Moat.
SixAI isn't ChatGPT with a trade show prompt. It's a purpose-built intelligence that learns from every show planned on the platform.
Every timeline, every budget decision, every follow-up sequence, every conversion rate — anonymized and aggregated into a model that understands trade show success at a level no individual human can. The more companies that use The Six, the smarter SixAI becomes. For everyone.
By year two, SixAI will predict which marketing tactics convert for your specific industry, warn you about vendor pricing trends, and auto-generate show plans that are 3x more effective than your first one. That's not a feature. That's a compounding competitive advantage.
“The companies on The Six don't just plan better shows. They get smarter every quarter.”
Join The Six.
14-day free trial on every plan. No credit card required. Cancel anytime.
Starter
For first-time exhibitors
Billed quarterly · $199/mo
- 1 show per quarter
- AI Show Planner
- Basic checklists
- Email templates (5)
- ROI dashboard
Pro
Most teams start here
Billed quarterly · $399/mo
- 3 shows per quarter
- AI Show Planner + Marketing Funnel
- Unlimited email & social campaigns
- Lead magnet builder
- Team collaboration (5 seats)
- Priority support
Command
For serious exhibitors
Billed quarterly · $799/mo
- Unlimited shows
- Everything in Pro
- CRM integration
- Custom templates
- Team collaboration (15 seats)
- Dedicated success manager
- SixAI early access
Enterprise
Enterprise trade show teams
Custom scope & billing
- Everything in Command
- Custom onboarding
- SixAI dedicated instance
- White-glove launch
- SSO & advanced security
- Custom integrations
Not ready to commit? Try the free plan.
Plan one show. See the AI in action. Upgrade when you're ready.
See What You Save.
Enter your numbers. Get the math. The Six pays for itself before your second show.
See your full ROI report with team-level breakdown.
Questions.
The Six is an AI-powered trade show platform that plans your entire show operation in under 60 seconds. Named after the 6% of companies that actually convert trade show leads, The Six handles timelines, marketing campaigns, checklists, follow-up sequences, and ROI tracking — so your team can focus on conversations, not logistics.
SixAI is a purpose-built intelligence trained on aggregated, anonymized data from every show planned on the platform. It's not ChatGPT with a trade show prompt — it's a model that learns from real timelines, budgets, marketing performance, and conversion rates. The more shows on the platform, the smarter it gets for everyone. SixAI launches in Stage 4 (month 5+).
Starter gives you the AI Show Planner and basic tools for one show per quarter. Pro adds the full Marketing Funnel, unlimited campaigns, and team collaboration for up to 3 shows. Command unlocks unlimited shows, CRM integration, custom templates, and a dedicated success manager. Enterprise includes everything plus custom onboarding, SSO, and a dedicated SixAI instance.
Yes. Every paid plan includes a 14-day free trial with no credit card required. There's also a permanent free tier that lets you plan one show with the AI to see the platform in action. Upgrade when you're ready.
CRM integration (Salesforce, HubSpot) is available on the Command tier and above. We also integrate with major calendar apps, email platforms, and are building integrations with popular trade show management tools. Enterprise customers get custom integration support.
Asana and Monday.com are empty frameworks — you still have to build every task, deadline, and workflow from scratch. The Six generates a complete, show-specific plan using AI trained on trade show success data. It's the difference between an empty spreadsheet and a strategy. Plus, every feature feeds data to SixAI, which means your plans get smarter over time.
Trade show planning is inherently quarterly. Most teams plan 2-4 shows per year on a quarterly cadence. Quarterly billing aligns with how you already work and budget. We also offer monthly (+50% premium) and annual (17% savings) options.
You can have your first AI-generated show plan in under 2 minutes. Sign up, enter your show details (name, dates, goals, budget, team size), and the AI builds your complete timeline. No onboarding calls required — though Command and Enterprise tiers include dedicated onboarding support.